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The Pitfalls of Not Defining Your Target Audience in Business

July 25, 2024

In the world of business, success often hinges on understanding and connecting with your audience. Yet, surprisingly, many businesses still make the critical mistake of

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Mastering Your Core Competency: A Guide to Crafting Top-Quality Products

July 20, 2024

Blog post sponsored by: Phantom CNC In the ever-evolving landscape of business, one key principle remains constant: the importance of focusing on your core competency.

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Navigating Maker Burnout in the Laser Industry

July 16, 2024

The laser engraving industry combines creativity and precision, but it also poses the risk of maker burnout. Burnout is chronic physical and emotional exhaustion, and

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Transitioning Your Small Business from Direct-to-Consumer to B2B Focus by James Pate

July 1, 2024

Howdy – Alisha and I routinely discuss our business tactics in the morning over a coffee. It’s a great way to continual improve our performance,

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Demand Shaping: A Small Business Game-Changer

June 29, 2024

In today’s competitive environment, small businesses must do more than just meet customer demand —they must shape it. Demand shaping is a proactive approach where

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Navigating Emotions in Business: The Upper and Lower Loops

June 23, 2024

In the business world, emotions play a crucial role in shaping outcomes and driving success. The concept of the “Upper and Lower Loops of Emotions”

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The Power of KPIs: Why Every Small Business Should Keep an Eye on Their Metrics

June 20, 2024

In the dynamic world of laser engraving and the maker industry, success is about more than just crafting beautiful, precise designs. It’s about understanding your

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Avoiding the Pitfalls: The Impact of Poor Execution and Management on Small Businesses

May 9, 2024

One common misconception about running a business is that success is primarily determined by having a great idea or product. While having a solid idea

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A New Priority: How Business Owners Are Putting Their Health First

May 2, 2024

In the fast-paced world of entrepreneurship, where every minute counts and success often seems to hinge on relentless dedication and sacrifice, there’s a silent topic

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