Morning and welcome to the Coffee Lounge this AM. Let’s talk pricing. Some of you (and myself) really suck at it. I want you to think about these bullets below when you set your rates. I will also tell you that every time I raised my prices for my value and skill, I still got the business. Would love to hear others perspectives and have a great discussion this AM about “Pricing”.
Sell Value, Not Time. How to Think About Your Prices
- Sell value, not time.
- Marketing is the mother of revenue.
- Pricing is an experiment.
- Pricing is perception
- When you don’t charge enough, you get trapped in an undercharging cycle
- For a lot of freelancers, your self-worth is a reflection of your pricing.
- Skill matters.